COLUMBUS, Ohio (October 20, 2020)—Melamine found in baby formula and pet food killing babies and pets. Asian catfish sold as grouper. Wood pulp in shredded Parmesan cheese. Pomegranate juice cut with grape juice. These are examples of food fraud, more formally known as economically motivated adulteration (EMA), an established threat to grocery manufacturers and food consumers.
To combat this issue, FoodChain ID licensed technology from Battelle to fight food fraud using EMAlert™, a food fraud prediction tool using artificial intelligence to identify potential hazards in the global food supply chain.
Newly added enhancements to the EMAlert intuitive software tool, combined with integrating data from FoodChain's Food Fraud Database, enable food manufacturers to rapidly analyze and understand potential food fraud vulnerabilities in their supply chain. The approach mirrors a predictive analytic tool Battelle developed for the U.S. Department of Homeland Security.
"Knowing where potential hazards lurk allows food manufacturers to focus their mitigation efforts," said FoodChain ID Senior Vice President, Managed Services, Kevin Kenny, J.D., LL.M. "The combined solution with our Food Fraud Database provides an effective and efficient view of current and future threats, leveraged through knowledge of past incidents."
Food fraud prevention requires reviewing various data sources and information, including known fraud events, supply chain characteristics, economic and pricing information, the availability of authenticity methods, and geopolitical conditions in source countries. Developed to allow the simultaneous evaluation and tracking of these factors over time, EMAlert is a powerful tool in fighting food fraud. EMAlert provides quantitative estimates of an organization's vulnerability to EMA for various commodities.
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